Customer Lifetime Value
Revenue and profit LTV across all customers
Total Customers
30
Avg Revenue LTV
$3,180.81
Avg Profit LTV
$972.14
Repeat Rate
100.0%
Avg Order Value
$68.80
Purchase Frequency
46.2 orders
Avg Retention Time
18 days
LTV:CAC Ratio
3.8x
Net Profit on Ad Spend
1.1x
Total Revenue
$95,424.29
Total Profit
$29,164.08
Total Ad Spend
$25,402.57
Tax Collected
$6,200.43
LTV vs CAC
Average customer lifetime value compared to acquisition cost by month
Monthly Breakdown
New customer cohorts by acquisition month
| Month | New Cust. | Revenue | Profit | Avg Rev LTV | Avg Profit LTV | Ad Spend | CAC | LTV:CAC | |
|---|---|---|---|---|---|---|---|---|---|
| Mar 2026 | 30 | $14,356.96 | $2,762.02 | $478.57 | $92.07 | $5,030.35 | $167.68 | 2.9x | |
| Apr 2026 | 0 | $47,584.39 | $14,567.05 | $0.00 | $0.00 | $12,803.62 | — | — | |
| May 2026 | 0 | $33,482.94 | $11,835.01 | $0.00 | $0.00 | $7,568.60 | — | — |
Customer Profitability
Individual customer lifetime value and profitability (30 customers)
| Customer | Orders | Revenue | Profit | AOV | Retention | First Order | Last Order |
|---|---|---|---|---|---|---|---|
Leah Scott leah.scott@gmail.com | 56 | $3,921.63 | $1,216.42 | $70.03 | 59d | Invalid Date | Invalid Date |
Ryan Cooper ryan.cooper@gmail.com | 54 | $3,894.91 | $1,174.29 | $72.13 | 57d | Invalid Date | Invalid Date |
Bella Sanchez bella.sanchez@gmail.com | 57 | $3,812.89 | $1,047.80 | $66.89 | 57d | Invalid Date | Invalid Date |
Ethan Park ethan.park@gmail.com | 55 | $3,806.87 | $1,265.88 | $69.22 | 58d | Invalid Date | Invalid Date |
Sofia Rodriguez sofia.rodriguez@gmail.com | 50 | $3,752.95 | $1,278.40 | $75.06 | 52d | Invalid Date | Invalid Date |
Zara Ahmed zara.ahmed@gmail.com | 50 | $3,648.43 | $1,217.35 | $72.97 | 57d | Invalid Date | Invalid Date |
Hannah Wright hannah.wright@gmail.com | 49 | $3,624.45 | $1,155.53 | $73.97 | 56d | Invalid Date | Invalid Date |
Chris Nakamura chris.nakamura@gmail.com | 54 | $3,592.67 | $982.03 | $66.53 | 55d | Invalid Date | Invalid Date |
Jake Morrison jake.morrison@gmail.com | 53 | $3,528.42 | $1,192.91 | $66.57 | 58d | Invalid Date | Invalid Date |
Mia Fernandez mia.fernandez@gmail.com | 51 | $3,489.45 | $1,214.61 | $68.42 | 57d | Invalid Date | Invalid Date |
Marcus Johnson marcus.johnson@gmail.com | 49 | $3,428.46 | $955.60 | $69.97 | 58d | Invalid Date | Invalid Date |
Cameron Price cameron.price@gmail.com | 52 | $3,327.46 | $1,051.01 | $63.99 | 56d | Invalid Date | Invalid Date |
Taylor Reed taylor.reed@gmail.com | 45 | $3,291.99 | $993.63 | $73.16 | 59d | Invalid Date | Invalid Date |
Chloe Rivera chloe.rivera@gmail.com | 40 | $3,253.03 | $1,251.87 | $81.33 | 54d | Invalid Date | Invalid Date |
Aisha Patel aisha.patel@gmail.com | 49 | $3,159.22 | $939.27 | $64.47 | 57d | Invalid Date | Invalid Date |
Priya Sharma priya.sharma@gmail.com | 46 | $3,147.00 | $993.93 | $68.41 | 57d | Invalid Date | Invalid Date |
Derek Nguyen derek.nguyen@gmail.com | 48 | $3,145.75 | $705.37 | $65.54 | 54d | Invalid Date | Invalid Date |
Jasmine Ford jasmine.ford@gmail.com | 44 | $3,071.00 | $1,002.05 | $69.80 | 58d | Invalid Date | Invalid Date |
Logan Bennett logan.bennett@gmail.com | 48 | $3,044.75 | $718.66 | $63.43 | 56d | Invalid Date | Invalid Date |
Lily Torres lily.torres@gmail.com | 43 | $3,042.29 | $1,004.33 | $70.75 | 54d | Invalid Date | Invalid Date |